Digital Media Law Project
Published on Digital Media Law Project (https://www.dmlp.org)

Home > Subway v. Quiznos

Subway v. Quiznos [1]

Submitted by DMLP Staff on Mon, 09/10/2007 - 15:59

Summary

Threat Type: 

Lawsuit

Date: 

10/27/2006

Status: 

Concluded

Disposition: 

Settled (total)

Location: 

Connecticut

Verdict or Settlement Amount: 

N/A

Legal Claims: 

False Advertising
In late 2006, restaurant franchisor Quiznos and video-sharing site iFilm co-sponsored a nationwide contest, “Quiznos v. Subway TV Ad Challenge,” inviting members of the public to submit videos comparing a Quiznos sandwich to a Subway sandwich using the theme "meat, no meat."... read full description
Parties

Party Issuing Legal Threat: 

Doctor's Associates Inc. (Subway)

Party Receiving Legal Threat: 

QIP Holders LLC (Quiznos); iFilm Corp.

Type of Party: 

Large Organization

Type of Party: 

Organization
Large Organization

Location of Party: 

  • Florida
  • Connecticut

Location of Party: 

  • California
  • Colorado
  • Delaware

Legal Counsel: 

Jeffrey Mirman, Lisa Zaccardelli

Legal Counsel: 

James Riley, Marlon Lutfiyya, Ronald Rothstein
Description

In late 2006, restaurant franchisor Quiznos and video-sharing site iFilm co-sponsored a nationwide contest, “Quiznos v. Subway TV Ad Challenge,” inviting members of the public to submit videos comparing a Quiznos sandwich to a Subway sandwich using the theme "meat, no meat." Contestants submitted their videos to www.meatnomeat.com, and iFilm published entries on its website, where they remained following the end of the contest and selection of the winner.

Subway sued Quiznos in federal court in Connecticut, and it subsequently amended its complaint to include a claim against iFilm. Only one count of the complaint related to the Ad Challenge, and that count alleged false and misleading advertising in violation of the Lanham Act.

Quiznos moved to dismiss this count of the complaint based on the immunity for publication of user-generated content found in the Communications Decency Act (47 U.S.C. § 230(c) [2], "CDA 230"). The court denied the motion, holding that CDA 230 provides defendants an affirmative defense, which can be raised on a motion for summary judgment, but not on a motion to dismiss. Doctor's Assocs. Inc. v. QIP Holders [3], LLP, No. 06-cv-1710, slip op. at 4-5 (D. Conn. Apr. 19, 2007).

This case is significant in that it departs from the majority of cases holding that CDA 230 provides a valid ground for granting a motion to dismiss. Another interesting issue that is sure to arise is whether a claim of false advertising under the Lanham Act fits within CDA 230 immunity. By its terms, CDA 230 does not apply to "any law pertaining to intellectual property." 47 U.S.C. § 230(e)(2) [2]. False advertsing law is not usually thought of as an aspect of intellectual property law, but the federal false advertising provision is found in the Lanham Act, side-by-side with federal trademark laws.

Update:

2/4/2008 - Subway filed a seventh amended complaint [4].   

2/19/2010 - The court denied [5] Quiznos' motion for summary judgment.  The case subsequently settled. 

Related Links: 

  • Technology & Marketing Law Blog: Quiznos Sued for User-Created Ads - Subway v. Quiznos [6]
  • Video/Imaging Design Line: The Cost of User-Generated Content [7]
  • Trade Regulation Talk: False Ad Claims Not Dismissed Under Communications Decency Act Immunity [8]
  • Law.com: Consumer-Created Ads Cause Grief for Companies [9]
  • Technology & Marketing Law Blog:  Crowdsourced Ads May Not Be Protected by 47 USC 230 -- Subway v. Quiznos [10]
  • Rebecca Tushnet's 43(B)log: Subway ruling on failure to disclose/230 [11]
  • TechLaw: Subway, Quiznos Agree to Stop Fighting Over Hard-Hitting Viral Video Campaign [12]
  • CMLP's Database Entry for the Related Subway v. Quiznos Letters [13]
Details

Web Site(s) Involved: 

www.meatnomeat.com [14] (now redirects to Quiznos's homepage)

Wayback Machine Archive: iFilm.com [15] (circa Nov. 2006)

Content Type: 

  • Video

Publication Medium: 

Website

Subject Area: 

  • Third-Party Content
  • Section 230
  • Advertising
Court Information & Documents

Jurisdiction: 

  • Connecticut

Source of Law: 

  • United States

Court Name: 

United States District Court for the District of Connecticut

Court Type: 

Federal

Case Number: 

3:06CV01710

Relevant Documents: 

PDF icon DrsAssociatesVQuiznos.pdf [16]
PDF icon 2006-10-27-Subway's Complaint.pdf [17]
PDF icon 2006-10-27-Subway's Motion for Preliminary Injunction.pdf [18]
PDF icon 2006-10-27-Subway's Memorandum of Law in Support of its Motion for Preliminary Injunction.pdf [19]
PDF icon 2006-11-21-Subway's Second Amended Complaint.pdf [20]
PDF icon 2007-02-21-IFilm's Answer.pdf [21]
PDF icon 2007-02-21-Quizno's Answer.pdf [22]
PDF icon 2007-02-21-Quizno's Motion to Dismiss.pdf [23]
PDF icon 2007-02-21-Quizno's Memorandum of Law in Support of its Motion to Dismiss.pdf [24]
PDF icon 2007-04-19-Ruling on Quizno's Motion to Dismiss.pdf [25]
PDF icon 2008-02-04-Subway's Seventh Amended Complaint.pdf [26]
PDF icon 2010-02-19-Motion Denying Quiznos Motion for Summary Judgment.pdf [27]
CMLP Information (Private)

CMLP Notes: 

Jill Button edited

 

to-do: need to create entry for the related threat (see para 23 of the Second Amended Complaint (attached)

Status updated on 6/9/2008.  Nothing of note on the docket other than the seventh complaint, which the court noted it hopes will be the last. (AAB) 

DMLP Logo


Source URL (modified on 08/20/2014 - 11:03pm): https://www.dmlp.org/threats/subway-v-quiznos

Links
[1] https://www.dmlp.org/threats/subway-v-quiznos
[2] http://www.law.cornell.edu/uscode/html/uscode47/usc_sec_47_00000230----000-.html
[3] https://www.dmlp.org/sites/citmedialaw.org/files/2007-04-19-Ruling%20on%20Quizno%27s%20Motion%20to%20Dismiss.pdf
[4] https://www.dmlp.org/sites/citmedialaw.org/files/2008-02-04-Subway%27s%20Seventh%20Amended%20Complaint.pdf
[5] https://www.dmlp.org/sites/citmedialaw.org/files/2010-02-19-Motion%20Denying%20Quiznos%20Motion%20for%20Summary%20Judgment.pdf
[6] http://blog.ericgoldman.org/archives/2007/04/quiznos_sued_fo.htm
[7] http://www.videsignline.com/news/199202680
[8] http://traderegulation.blogspot.com/2007/05/false-ad-claims-not-dismissed-under.html
[9] http://www.law.com/jsp/article.jsp?id=1174640623956
[10] http://blog.ericgoldman.org/archives/2010/03/crowdsourced_ad.htm
[11] http://tushnet.blogspot.com/2010/03/subway-ruling-on-failure-to-disclose230.html
[12] http://pblog.bna.com/techlaw/2010/03/subway-quiznos-agree-to-stop-fighting-over-hardhitting-viral-video-campaign.html
[13] https://www.dmlp.org/subway-v-quiznos-letter
[14] https://www.dmlp.org/meatnomeat.com
[15] http://web.archive.org/web/20061126024122/http://www.ifilm.com/
[16] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/DrsAssociatesVQuiznos.pdf
[17] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2006-10-27-Subway%27s%20Complaint.pdf
[18] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2006-10-27-Subway%27s%20Motion%20for%20Preliminary%20Injunction.pdf
[19] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2006-10-27-Subway%27s%20Memorandum%20of%20Law%20in%20Support%20of%20its%20Motion%20for%20Preliminary%20Injunction.pdf
[20] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2006-11-21-Subway%27s%20Second%20Amended%20Complaint.pdf
[21] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2007-02-21-IFilm%27s%20Answer.pdf
[22] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2007-02-21-Quizno%27s%20Answer.pdf
[23] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2007-02-21-Quizno%27s%20Motion%20to%20Dismiss.pdf
[24] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2007-02-21-Quizno%27s%20Memorandum%20of%20Law%20in%20Support%20of%20its%20Motion%20to%20Dismiss.pdf
[25] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2007-04-19-Ruling%20on%20Quizno%27s%20Motion%20to%20Dismiss.pdf
[26] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2008-02-04-Subway%27s%20Seventh%20Amended%20Complaint.pdf
[27] https://www.dmlp.org/sites/dmlp.org/files/sites/citmedialaw.org/files/2010-02-19-Motion%20Denying%20Quiznos%20Motion%20for%20Summary%20Judgment.pdf