Williams-Sonoma, Inc. v. Knock Off Wood [1]

On March 4, 2010, a lawyer representing Williams-Sonoma, Inc. sent a demand letter [2] to Ana White, a rural Alaskan housewife and publisher of Knock Off Wood [3], a blog that teaches readers how to build designer-looking furniture at home.  The letter claimed that White's blog infringed and diluted Williams-Sonoma's Pottery Barn trademarks by referring to Pottery Barn products names in the course of explaining how to make similar looking products. The letter also claimed that White infringed Williams-Sonoma's copyrights in catalog photographs by displaying them on the blog. 

White took the letter in good spirits: 

This is perhaps the biggest compliment that I have ever received!  A gigantic corporation  is THREATENED by a housewife that lives 100 miles from a stoplight, 1000s of miles from a Pottery Barn store, most of the time in her bathrobe (right now included), who writes a simple blog that makes NO money.

And you should really pat yourself on the back, too!  You building furniture has made this gigantic corporation take note and hand write a letter! (source [2])

White decided to take down the photographs and product name references, presumably ending the matter.