Avis v. Turkewitz [1]

Eric Turkewitz is a personal injury attorney who operates a blog. On September 17, 2007, Turkewitz used the Avis and Hertz logos in a blog post [2] concerning a federal court decision striking down the "Graves Amendment," a federal law that had abolished vicarious liability for automobile lessors and renters based solely on ownership. On October 23, counsel for Avis posted a comment to Turkewitz's post. The comment asserted that Turkewitz did not have the right to use Avis's trademark and requested that he immediately remove the Avis logo from his blog and refrain from using it in the future.

Turkewitz published a subsequent post [3] explaining his belief that use of the logo was fair and asking his readers for their opinions. He then published a public response [4] to Avis, outlining his argument that use of the logo was protected by the First Amendment as news reporting. At this time, Avis has not taken any legal action.

As of July 7, 2009, it appears that no action has been taken by any of the parties.