You know the economy's bad when even college rumor-mongering isn't making a profit any more. That's right, JuicyCampus.com, the website dedicated to anonymously posted collegiate gossip, has closed up shop. In a post announcing the shutdown, Matt Ivester, the founder and CEO, put the blame on "these historically difficult economic times," in which "online ad revenue has plummeted and venture capital funding has dissolved."
Despite Ivester's hope that Juicy Campus would be remembered as "a place for the fun, lighthearted gossip of college life," it seems unlikely that such will be the case. The Associated Press recounts some of the highlights of the website's forums:
Fraternities and sororities cruelly attacked each other. Typical discussion threads included "Biggest slut on campus" and "easiest freshmen." Others identified women who had gained weight and one post named a rape victim and said she "deserved it."
Several student government associations asked their colleges to block access to the site from campus networks, and a handful — including Tennessee State and Hampton — did so. New Jersey prosecutors, meanwhile, were investigating whether the company was violating the state's Consumer Fraud Act. No charges were filed. read more »