Trademark

More Trademark Goodness From Bill McGeveran

Bill McGeveran, our good friend from University of Minnesota Law School, recently posted on SSRN a new article about the practical and procedural problems associated with trademark fair use and other free-expression-related defenses to a trademark claim.

Subject Area: 

Kruska v. Perverted Justice Foundation

Date: 

01/10/2008

Threat Type: 

Lawsuit

Party Receiving Legal Threat: 

Perverted Justice Foundation, Inc.; Xavier Von Erck; Christopher Brocious; Barabara Ochoa; Filmax Inc.; April Butler; David Butler; GoDaddy.com; Bob Parsons; MySpace.com; John Does 1-60

Type of Party: 

Individual

Type of Party: 

Individual
Organization
Large Organization
Intermediary

Court Type: 

Federal

Court Name: 

United States District Court for the District of Arizona

Case Number: 

2:08-cv-00054

Legal Counsel: 

Aileen Delcarmen Ocon, Marcus R Mumford, Peter B Morrison (Skadden Arps Slate Meagher & Flom) (for PJFI, Von Erck); Steven Gerald Ford (Alvarez & Gilbert ) (for Brocious, Ochoa); Robert Christian Billar (Leyh Billar & Associates) (for Filmax.com, Bul

Publication Medium: 

Blog
Email
Social Network
Website
Wiki

Relevant Documents: 

Status: 

Pending

Disposition: 

Dismissed (partial)

Description: 

Jan Kruska sued several anti-pedophile organizations, including Perverted Justice Foundation, Inc. ("PJFI"), and individuals affliliated with those organizations, as well as domain registrar GoDaddy.com and social networking site MySpace.com, after the organizations accused Kruska of being a predator, a pedophile, and pro-pedophile on various websites, including JanKruska.com and JanKruska.net. Kruska sued for defamation, copyright infringement, cyberstalking and harassment, intentional infliction of emotional distress, and violations of the Racketeer Influenced and Corrupt Organizations ("RICO") Act and the Digital Millennium Copyright Act ("DMCA") in Arizona federal court.

In August 2007, self-described journalist Kruska began to receive what she described as "venomous" emails after she criticized the overbreadth of anti-pedophile laws. Soon after, the Absolute Zero United blog and PJFI's Wikisposure and Corporate Sex Offender websites posted accusations that Kruska was a convicted child molester and a pedophile, according to the complaint. The defendants allegedly posted similar accusations on MySpace.com, as well as on websitesJanKruska.com and JanKruska.net, both of which were registered byFilmax.com through GoDaddy.com. Some of the websites also allegedly posted personal information about Kruska, including her address, and photographs of Kruska that she says are copyrighted. In addition, Barbara Ochoa, aka Petra Luna, allegedly organized a protest targeting publishers of Kruska's writing, which Kruska said resulted in her articles being taken down. Further, Ochoa allegedly emailed Kruska, demanding Kruska remove her "entire web presence" or else face a "full scale activist attack" against her.

Kruska filed her complaint in January 2008. It sought damages and a preliminary injunction, barring thedefendants from "disseminating claims that [Kruska] is a 'Predator', 'Child Molester', 'Child Abuser', 'Pedophile', and 'Pro-Pedophile' bypostings on the internet, mass mailings, e-mails to friends, relatives,employers, business associates, among others; or otherwise by any othermeans making such suggestions."

In response, GoDaddy.com, Ochoa, and PJFI all moved to dismiss the case on jurisdictional grounds. In April 2008, Kruska voluntarily dropped her claims against MySpace.com. In June 2008, the court granted Ochoa's motion to dismiss, but gave leave to Kruska to amend her complaint against Ochoa, which she did. In July 2008, the court granted GoDaddy.com's motion to dismiss on the ground that CDA 230 precluded liability. The court also seems to have dismissed trademark claims against GoDaddy on CDA 230 grounds, which Eric Goldman notes is unusual.

Update

6/12/2009 - The court denied  Butler's new motion for summary judgment pending discovery.

8/7/2009 - Kruska moved for summary judgment on her copyright infringement claims against Von Erck and PJF.  She claimed any arguments for fair use failed as a matter of law.

8/28/2009 - Von Erck and PJF answered Kruska's complaint with affirmative defenses including a First Amendment defense, fair use, lack of damages, and a lack of personal jurisdiction.

9/22/2009 - The court denied Brocious' motion to dismiss Kruska's amended complaint.  

10/13/2009 - The court denied Kruska's motion for summary judgment on her copyright claims pending discovery.

11/18/2010 - Court issued order granting in part and denying in part Christopher Brocious' Motion to Dismiss and denying Brocious' Motion for Summary Judgment. 

Jurisdiction: 

Content Type: 

Subject Area: 

CMLP Notes: 

Updated 2/12/09 - VAF

eBay Shines in Tiffany Trademark Fight

In Tiffany v. eBay, decided today, the Southern District of New York gives helpful bounds to secondary liability for trademark infringement, saying eBay is not liable for its use of the term "Tiffany" nor for its sellers' sales of counterfeit goods. Judge Sullivan's careful analysis leaves the path clear for online marketplaces to flourish, putting enforcement burdens, where they belong, on trademark claimants.

First, the court finds eBay's advertisement, through "Tiffany"-keyed adwords on Google and Yahoo! searches, to be "nominative fair use." Some eBay sellers are offering genuine Tiffany merchandise, as trademark law recognizes is legitimate, and eBay has the right to use the brand name to identify them, rather than "absurd circumlocutions ... [such as] 'silver jewelry from a prestigious New York company where Audrey Hepburn once liked to breakfast.'" Even if search keywords are "use in commerce," therefore, the court finds them non-infringing.

Second, the court holds eBay not liable for the infringements of its users, under either direct or secondary liability theories. Instead, its contributory liability test looks much like the notice-and-takedown regime that the DMCA sets up for copyright: only specific knowledge of infringement can trigger liability, a "showing that a defendant knew or had reason to know of specific instances of actual infringement"; not the "generalized" knowledge of counterfeiting Tiffany would like to attribute to eBay. The court does not impose any prior monitoring obligation, implying only that a defendant must take appropriate steps after being notified of claimed infringement. (The court helpfully notes several times that Tiffany's "Notices of Claimed Infringement" are just claims, not proof, and that some listings have even been reinstated after incorrect claims.)

Jurisdiction: 

Subject Area: 

Bally Total Fitness v. Faber

Date: 

02/23/1998

Threat Type: 

Lawsuit

Party Receiving Legal Threat: 

Andrew S. Faber

Type of Party: 

Organization

Type of Party: 

Individual

Court Type: 

Federal

Court Name: 

United States District Court for the Central District of California

Case Number: 

2:98-cv-01278 (trial); 99-55345 (appeal)

Legal Counsel: 

Gary P. Simonian (Keats McFarland and Wilson); Kirk N. Sullivan, Jody Damon Angel (Moore Winter Skebba & McLennan)

Publication Medium: 

Forum

Relevant Documents: 

Status: 

Concluded

Disposition: 

Dismissed (total)
Injunction Denied
Settled (total)

Description: 

In February 1998, Bally Total Fitness sued Andrew Faber, a former Bally customer who created a website entitled BallySucks (now defunct), which was dedicated to collecting complaints about Bally's health club business and included modified versions of Bally's trademarks with the word "sucks" across them.  The complaint alleged trademark infringement, trademark dilution, and unfair competition.

Bally moved for a temporary restraining order against Faber to force him to take down the website, but the court denied Bally's motion in April 1998. In October 1998, Bally moved for summary judgment on its claims. The court again rejected the motion, and instead ordered Faber to bring a motion for summary judgment. Faber so moved, and the court granted the motion in December 1998.

The court found that Faber's "Bally sucks" site promoted separate, distinct "goods" from Bally's services and would not confuse reasonable consumers. Further, the court said that even if the two "goods" had been related, the trademark infringement balancing test from AMF Inc. v. Sleekcraft Boats, 599 F.2d 341, 348-49 (9th Cir. 1979) weighed heavily in favor of Faber.

Following the grant of summary judgment, Bally appealed to the Ninth Circuit Court of Appeals. However, on June 13, 2000, the appeal was dismissed by stipulation of the parties.

Jurisdiction: 

Content Type: 

Subject Area: 

CMLP Notes: 

PACER doesn't have most of the documents from this case, for some reason.

Academy of Motion Picture Arts and Sciences v. Oscarwatch.com

Date: 

05/01/2007

Threat Type: 

Lawsuit

Party Receiving Legal Threat: 

Sasha Stone; Oscarwatch.com

Type of Party: 

Organization

Type of Party: 

Individual
Organization

Court Type: 

Federal

Court Name: 

US District Court for the Central District of California

Case Number: 

2:07-cv-02846

Legal Counsel: 

Pro se

Publication Medium: 

Website

Relevant Documents: 

Status: 

Concluded

Disposition: 

Material Removed
Settled (total)

Description: 

In 2007, the Academy of Motion Picture Arts and Sciences (the host of the Oscars) sued Sasha Stone, operator of Oscarwatch.com. Launched in 1998, Oscarwatch.com was a website featuring blog commentary, predictions, analysis, a forum, and contests relating to the Oscars. The complaint included claims for federal trademark infringement and dilution, unfair competition, and violation of the Anticybersquatting Consumer Protection Act, all relating to Stone's registration and use of the "oscarwatch.com" domain name.

The parties settled soon after the lawsuit was filed, and Stone changed the name of his site to "Awards Daily" and his domain name to "http://www.awardsdaily.com/". According to Stone, the Academy never objected to his coverage of the Oscars, only to the use of its trademark in the domain name.

Jurisdiction: 

Content Type: 

Subject Area: 

CMLP Notes: 

 

 

Appeals Court Rejects Trademark Claims Against Parody Website

Subject Area: 

Consumer Advocate's Free Speech Rights Upheld in UDRP Trademark Proceeding

Back in 2006, Robert Arkow, a self-styled consumer advocate who played a role in establishing the California (and then federal) Do Not Call lists, created a website at "metrolinkriders.com." The site hosts a forum for users and employees of Metrolink, the local commuter railway service in southern California, to comment upon Metrolink's services and policies. A small group of readers frequent the site, contributing on topics like possible fare increases and customer service issues.

Subject Area: 

Southern California Regional Rail Authority v. Arkow (Letter)

Date: 

01/14/2008

Threat Type: 

Correspondence

Party Receiving Legal Threat: 

Robert Arkow

Type of Party: 

Government

Type of Party: 

Individual

Legal Counsel: 

Robert Arkow (Pro Se)

Publication Medium: 

Forum
Website

Relevant Documents: 

Status: 

Concluded

Disposition: 

Lawsuit Filed

Description: 

In January 2008, the Southern California Regional Rail Authority (SCRRA), which operates the regional commuter railway service in southern California known as Metrolink, sent Robert Arkow a cease-and-desist letter regarding Arkow's use of the"Metrolink" trademark in the domain name of his website at "metrolinkrider.com." Arkow, a self-styled consumer advocate, created the website in order to provide a forum for Metrolink users and employees to comment on Metrolink train services and policies.

The letter notified Arkow of the SCRRA's trademark rights in the term "Metrolink" and argued that his use of the mark in the domain name for his website "may infringe upon and/or dilute the strength of [the] mark." The letter asked Arkow to stop using the "Metrolink" mark and gave him four weeks to respond. Arkow responded via email, refusing to discontinue use of the mark and indicating that he had registered another domain name -- "metrolinksucks.com" -- as a fall-back in case the SCRRA initiated legal proceedings over the "metrolinkrider.com" domain.

In March 2008, the SCRRA filed a complaint against Arkow before the World Intellectual Property Organization Arbitration and Mediation Center pursuant to the Uniform Domain Name Dispute Resolution Policy (UDRP). The WIPO panel ultimately dismissed the complaint. For details, see the CMLP database entry, Southern California Regional Rail Authority v. Arkow.

Jurisdiction: 

Subject Area: 

Southern California Regional Rail Authority v. Arkow

Date: 

03/19/2008

Threat Type: 

Lawsuit

Party Receiving Legal Threat: 

Robert Arkow

Type of Party: 

Government

Type of Party: 

Individual

Court Type: 

Administrative

Court Name: 

World Intellectual Property Organization Arbitration and Mediation Center

Case Number: 

D2008-0430

Legal Counsel: 

Robert Arkow (Pro Se)

Publication Medium: 

Forum

Relevant Documents: 

Status: 

Concluded

Disposition: 

Dismissed (total)

Description: 

In March 2008, the Southern California Regional Rail Authority (SCRRA), which operates the regional commuter railway service in southern California known as Metrolink, filed an administrative complaint with the WIPO Arbitration and Mediation Center against Robert Arkow pursuant to the Uniform Domain Name Dispute Resolution Policy (UDRP). (The UDRP is a policy that website operators automatically agree to when they register a domain name; the policy enables trademark owners to initiate an administrative proceeding challenging the registration of a domain name in "bad faith.") Arkow, a self-styled consumer advocate, registered the domain name "metrolinkriders.com" in August 2006, in connection with a forum website he created to host rider discussion and commentary (much of it critical) about Metrolink train services and policies. After the SCRRA threatened Arkow with legal action, he also registered the domain name "metrolinksucks.com."

Arkow represented himself in the administrative proceeding and filed a response to the SCRRA complaint in April 2008. In May, the WIPO-appointed decision-maker, W. Scott Blackmer, dismissed the complaint against Arkow, finding that he had registered the two domain names for purposes of engaging in consumer commentary and criticism, and not in bad faith.

Jurisdiction: 

Subject Area: 

Ganjavi v. Smith

Date: 

08/03/2006

Threat Type: 

Lawsuit

Party Issuing Legal Threat: 

Reza Ganjavi

Party Receiving Legal Threat: 

Jeremy Smith; Cindy Smith; William Jennings; Todd Tipton; Deloitte Consulting LLC; Deloitte & Touche USA LLP; Deloitte & Touch Corporate Finance LLC

Type of Party: 

Individual

Type of Party: 

Individual
Large Organization

Court Type: 

Federal

Court Name: 

United States District Court for the Central District of California; United States District Court for the Northern District of Illinois

Case Number: 

CV-058619 (California);1:06CV04189 (Illinois)

Legal Counsel: 

Daliah Saper

Publication Medium: 

Forum
Website

Relevant Documents: 

Status: 

Concluded

Disposition: 

Dismissed (total)

Description: 

In 2006, Reza Ganjavi, a musician and record producer in the field of classical guitar, filed suit in federal court in California against several named and anonymous Internet posters.  Ganjavi alleged that the individual defendants posted negative comments about him on various websites and Usenet's classical guitar newsgroup and created websites mocking his website.  Ganjavi also alleged that the defendants fraudulently published text purporting to be his work and used his identity to make offensive and threatening statements, including threatening to kill a person, issuing racial slurs, and expressing sympathy for terrorists. 

In Ganjavi's suit in California, the court order dismissing the case without prejudice indicated that all defendants either were dropped from the case by the plaintiff or filed successful motions to dismiss for lack of personal jurisdiction.

Ganjavi then sued Jeremy and Cindy Smith, Todd Tipton, William Jennings, and Deloitte & Touche in federal court in Illinois over essentially the same facts. Ganjavi named Deloitte & Touche because the company employed Jeremy Smith and he was believed to have made some of the disputed comments from Deloitte's computers (Ganjavi later dropped the company from the suit).

Ganjavi's third amended complaint contained claims for violation of attribution and integrity rights under the Copyright Act (17 U.S.C. § 106A), "false presentation" in violation of the Anticybersquatting Consumer Protection Act (ACPA), false light, appropriation of name and likeness, libel, negligent and intentional infliction of emotional distress, unfair competition, and other state law claims.

The defendants moved to dismiss the lawsuit and for summary judgment on various grounds. In July 2007, the district court granted Jeremy Smith's motion to dismiss the complaint for lack of subject-matter jurisdiction. With respect to the two federal claims, the court held (1) that Ganjavi's federal copyright claim under § 106A did not survive as a basis for federal jurisdiction because that section only applies to works of visual art under § 101 of the Copyright Act, which do not include electronic publications, and (2) that the ACPA claim did not survive because the complaint did not assert that the defendants had attempted to or intended to profit from the alleged wrongful conduct. The court further found that since Ganjavi had not established the jurisdictional threshold amount for the remaining state law claims, it lacked subject-matter jurisdiction to hear the case.

According to Ganjavi's website, he had planned to refile in state court but reached a settlement agreement with the defendants before doing so. 

Jurisdiction: 

Content Type: 

Subject Area: 

Lifestyle Lift Holding, Inc. v. Bowler

Date: 

10/12/2007

Threat Type: 

Lawsuit

Party Receiving Legal Threat: 

Jean Bowler

Type of Party: 

Individual
Organization

Type of Party: 

Individual

Court Type: 

Federal

Court Name: 

United States District Court for the Eastern District of Michigan, Southern Division

Case Number: 

2:07-cv-14348

Legal Counsel: 

Sam Morgan - Gasiorek, Morgan & Greco, P.C.

Publication Medium: 

Website

Relevant Documents: 

Status: 

Concluded

Disposition: 

Material Removed
Settled (total)

Description: 

In October 2007, Lifestyle Lift Holding, Inc. and its sole shareholder, David Kent, sued Jean Bowler in federal court in Michigan. Bowler runs Ageless Beauty, an informational website on various aspects of beauty, cosmetics, and cosmetic surgery. According to the complaint, Bowler published an article on the website "sometime in 2007," in which she discussed an investigation of Liftestyle Lift's advertising methods by the National Advertising Division of the Better Business Bureau (BBB).

The complaint acknowledged that BBB did in fact investigate the company and its advertising in 2007, but alleged that BBB closed the investigation with a report dated 30,2007, and that Bowler's article mischaracterized the nature of the investigation and falsely implied that it was ongoing after its closure. See Cmplt. 14-15. Lifestyle Lift claimed that Bowler's article constituted false advertising under the Lanham Act, defamation, commercial disparagement, and a violation of the Texas Deceptive Practices-Consumer Protection Act.

The complaint also alleged that Bowler infringed Lifestyle Lift's trademark and engaged in cybersquatting by using "Lifestyle Lift" in a URL for the site and in metadata. (Note: the cybersquatting claim is unprecedented and definitely invalid because Lifestyle Lift did not allege that Bowler registered, trafficked in, or used a domain name containing the words "Lifestyle Lift" or anything like it. The company was evidently confused about the difference between a single URL and the domain name for a website.)

The parties settled in February 2008. The entire terms of the settlement are not public, but Bowler has removed the disputed article from her website.

Jurisdiction: 

Content Type: 

Subject Area: 

Lifestyle Lift Holding, Inc. v. Leonard

Date: 

10/19/2007

Threat Type: 

Lawsuit

Party Receiving Legal Threat: 

Leonard Fitness, Inc.; Justin Leonard

Type of Party: 

Organization

Type of Party: 

Individual
Organization

Court Type: 

Federal

Court Name: 

United States District Court for the Eastern District of Michigan, Southern Division

Case Number: 

2:07-cv-14450

Legal Counsel: 

Paul Alan Levy - Public Citizen; Barbara M. Harvey

Publication Medium: 

Forum

Relevant Documents: 

Status: 

Concluded

Disposition: 

Dismissed (total)

Description: 

In October 2007, Lifestyle Lift Holding, Inc. sued Justin Leonard and his company Leonard Fitness, Inc. for trademark infringement, trademark dilution, and false advertising. Leonard runs the forum website infomercialscams.com, which gives consumers the opportunity to voice their criticisms and defenses of various products and services, including the "Lifestyle Lift" cosmetic surgery procedure. The complaint alleged that Leonard infringed and diluted the "Lifestyle Lift" trademark by using it in URLs for his website. It also claimed that he violated federal false advertising law by creating the false impression that the Lifestyle Lift procedure and its associated services were a "scam." See the Complaint at paragraph 18.

In December 2007, Leonard moved to dismiss the complaint, arguing that the court lacked personal jurisdiction over him, that his noncommercial use of Lifestyle Lift's trademark for purposes of consumer commentary was protected by the First Amendment, that his use of the trademark was nominative fair use, and that Lifestyle Lift had failed to allege a proper trademark or false advertising claim. The court granted Leonard's motion to dismiss during a May 2, 2008 hearing. The record does not indicate whether the court gave Lifestyle Lift permission to amend its complaint.

Update:

According to Public Citizen (Leonard's counsel) Lifestyle chose to pay $17,500 in attorney's fees rather than face the possibility of Rule 11 sanctions.

Jurisdiction: 

Content Type: 

Subject Area: 

Trademark: User-Generated Content

If you host user-generated content, such as user comments, you should be aware of your potential liability for that content under trademark law. For instance, a website user could post another blog's logo in a comment, eliciting a cease-and-desist letter from the competing blogger. While you would have a good argument that inclusion of a logo in a single comment does not create a likelihood of confusion between your two sites, you might consider whether you are responsible at all for material posted by a user.

Cybersquatting

The term "cybersquatting" refers to registering, using, or selling a domain name with a bad faith intent to profit from someone else's trademark. In the 1990s, when many companies were just beginning to realize the significance of the Internet, cybersquatters would register domain names using trademarks in the hopes of later selling the domain names to trademark holders at exorbitant prices.

Using the Trademarks of Others

An important question for bloggers, citizen media creators, and other online publishers is whether trademark law limits their ability to engage in reporting, commentary, criticism, and other forms of political, social, and artistic expression. There is a threat, should trademark law become too robust, that companies and other trademark holders might use it to silence commentary, criticism, and unfavorable reporting. Such a "right to control language" would offend the First Amendment and seriously undermine the quality of public debate on issues of fundamental importance. The good news is that courts have consistently protected the public's right to use the trademarks of others in order to engage in criticism, commentary, news reporting and other forms of noncommercial expression. As long as what you're doing is really commentary, criticism, or reporting (etc.), and not a surreptitious attempt to sell goods or services, or to deceptively attract customers or readers you otherwise would not have had, you should be able to defeat a trademark claim brought against you. The bad news is that the law relating to this intersection of trademark law and free expression is complex and confusing. Neither Congress nor the courts have developed a simple and clear rule that protects your rights to use the trademarks of others for free speech purposes; instead they've developed a complex array of defenses to trademark claims that even lawyers find difficult to untangle. This makes it hard for a defendant to get a trademark lawsuit dismissed quickly with little expense, and it leaves bloggers and citizen media creators vulnerable to intimidation through the unscrupulous use of cease-and-desist letters.

What Trademark Covers

Trademark law applies to the use of words, phrases, symbols, slogans and other "marks" to identify the source or sponsorship of goods or services. The Lanham Act, which is the federal statute that covers trademark law, makes it unlawful for you to use a trademark in a manner that confuses consumers about the source or sponsorship of goods or services.

Trademark

A trademark is a word, phrase, symbol or other indicator that identifies the source or sponsorship of goods or services. If an individual, business, or other organization uses a trademark to sell or promote its goods or services, then it can gain the right to exclude others from using the trademark in connection with similar goods or services. Owners of famous trademarks, like "Windows," "McDonald's," or "Google," may also stop others from using them in connection with even dissimilar goods or services.

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